A/B Test –This is a term that is used when two separate documents with very similar purposes have been created. This is frequently seen in PPC marketing and is considered a form of organic marketing. The purpose of the A/B test is to help decide which style is going to have the best results.
Blog –Blogs are an increasingly popular form of marketing. They are an online journal that are not only a useful means of creating content but can also provide a useful place for the placement of links which can lead to an increase in search engine ranking.
Blog Farm –This refers to the grouping of several blogs that are being composed by either an individual or a company. Blog farms are RSS-feed scripts. Special software is needed for the creation of a blog farm which requires multiple domains as well as several hosting accounts. Blog farms are not the same thing as link farms.
Churn –Search engines use this process to change listings based on their own algorithms. Churn is most commonly seen in web queries.
Conversion –The goal of a web master is to generate conversion whenever their website is visited. These Conversions are a very important part of Web marketing metrics.
Doorway –This is a document that contains minimal text. The text that is found has a very important function; to improve the search engine ranking. It is not uncommon for the text found in a doorway to be little more than gibberish. There was a time when webmasters tried to create numerous doorways, but that practice has started to slow down.
Hallway – The whole purpose of a virtual hallway is to connect to virtual doorways.
Landing Page –This particular doorway is very rich in content. The most common use of a landing page is to collect PPC traffic. The text has been written as a kind of sales pitch that is supposed to encourage visitors to enter the website. Sometimes the landing page is part of the A/B experimentation.
Link Baiting –This phrase refers to the habit of composing headlines that are designed to catch the attention of individuals. Most people assume that when they see these headlines that they need to link to it and seldom check out the actual content.
Link Building – This is a generalized term that is used to describe the way a web document acquires links. The most common forms of linking building include the copy distribution, the leasing and/or purchasing of links, link creation, and the exchanging of links.
Link Circle –This is a term used to refer to s serious of web sites that have exchanged links that lead visitors around in circles. A link circle works great when the links circle back to sites that complement one another.
Meta data –This is data that is secondary to any web document. The purpose that meta data serves is to help with the classification, organization, interpretation, and even the use of the documents relevant data.
Navigational links –This is usually a uniformed example of links that have a specific function. These links are used to assist with the movement of web visitors from one website page to another.
PageRank – The value of a web page based on a scale of 0 to 10, determined by various assessment standards to measure quality of the page itself and the quantity of links pointing to it.
Search Engine Marketing – The process that search engines use to help promote the websites that are indexed with them. 2) In some instances search engine marketing is used to refer to paid advertising including pay-per-click promotion.
Search Engine Optimization –A phrase that generalizes the various methods used to help boost the ranking for a website by a search engine.
Search Listing –This is information that the search engine is responsible of supplying about a particular web document. Information that is usually provided includes the title page, a short description, the URL, and some information that is usually incidental.
SEM – Acronym. This refers to the practice of search engine marketing
SEO – Acronym. This refers to the Search engine optimization which is an important part of boosting a web sites visibility.
Site Map –This is sometimes written as a single word, “sitemap”. It is a part of the website that acts as a kind of on-site directory of the various webpages. Most site maps have been set up and divided into either XML Sitemaps or TXT Sitemaps. Search engines often use the site maps to help visitors quickly navigate the website. It is not entirely uncommon to find a site map that only provides information about very specific content.
Transactional Conversion –This is a type of conversation that happens when the visitor to a website makes an exchange with the webmaster. The exchange usually involves money. In addition to actual purchases, the payment of bills, membership registrations, and fees are considered forms of transactional conversation.
Transformational Conversion – This is a form of conversation that refers to a web visitor volunteer’s information about themselves. A good example of transformational conversion is when a person subscribes to a mailing list or a RSS feed.