1. What is SEO?
SEO is a method for making sure that you website is well ranked by all of the major search engines. The higher you website is ranked, the more web traffic it is going to get, which will lead to an increase in revenue. Google and other websites love SEO because ethical SEO techniques make ranking websites much easier. The more accurately the search engines can rank the websites, the happier the internet users who rely on the search engines are going to be.
2. How Long Before Things Start to Happen?
Knowing when you are going to notice results from your SEO work is difficult. Sometimes certain keywords take off right away and you will notice a bump in your web traffic within weeks. Other keywords take longer to catch on and results can take up to a year. The key to seeing quick results seems to be devoting some time an effort into researching the market as well as keywords that are commonly connected to your product or service. One of the things that we know for sure is that trying to get your website indexed when no SEO work has been done, takes forever and most webmasters who forgo SEO are forced to shut down their website before the indexing is completed.
3. What the cost of SEO?
Predicting the exact cost of an SEO project is difficult. The exact cost is going to depend on how much SEO work is needed. The cost of the SEO work is going to vary from one website to another.
One of the things that webmasters are going to have to accept is that no matter what their SEO needs are going to be, creating the perfect SEO program for them is going to require a great deal of time, research, and resources. The goal is that at the end of the day, the results of the SEO work is that the amount of revenue the SEO work has generated far surpasses the amount of money that the SEO cost.
4. Can’t my web designer handle my SEO needs?
Just because you know someone who is familiar with web design, it doesn’t mean that they are going to be the perfect choice for optimizing your websites. There are some subtle nuances to SEO that many lay people simply don’t understand. Most web designers fail to grasp the nuances of SEO. After the web site has been designed it is far better to have someone who not only knows how to make sure that your website quickly appears at the top of all search engine results working on optimizing your website, but they will also be able to handle the little things that need to happen if you are going to maintain your top ranking.
5. Why is outsourcing SEO the best option?
SEO is not something that you can do once and then forget about. In order to maintain a positive search engine ranking, your SEO needs to be constantly tweaked. Keeping up with SEO is a full time commitment. You simply aren’t going to be able to handle all of your SEO needs, as well as keep up with the demands of your business. By outsourcing your SEO, you can focus on the things that you are good at, and rest assured that your website will be well ranked.
6. Isn’t WordPress an acceptable stand in for SEO?
In the past WordPress was an acceptable stand in for SEO, but that is no longer the case. If you try to use WordPress in lieu of other SEO methods, you will not get the ranking that you need. In today’s competitive world of online marketing, you need to take advantage of things like blog software, SEO friendly software, and CMS.
7. Does SEO mean optimization for search engines spiders not humans?
It is a fairly common assumption that all SEO techniques are designed to keep the search engine crawlers happy. Technically this is true. What you have to understand is that a great deal of time has gone into the creation of these crawlers and algorithms have been created so that the crawlers are looking for the same type of things that the average internet user is looking for. As SEO experts we know how to optimize your website so the web crawlers and human visitors are happy with your website.
8. Is the use of black hat SEO ever acceptable?
Recently there has been some confusion about the types of SEO techniques that search engine consider legal. We’ve discovered that some of these questionable methods such as the purchasing of links, IP delivery, and even hidden text can actually be useful, provided these methods are only used sparingly.
9. Does site size matter?
There was a time when it seemed that the only websites that were well ranked were the ones that were huge. We’ve figured out how to break that trend. We have been able to use SEO tools so that small websites are just as well ranked as the huge ones.
10. Are domain extensions important?
We have found that domain extensions are very important. We have also noticed that there are some domain extensions, such as .edu and.gov which seem to be more trusted by search engines than other domain extensions.
11. Do nofollow links count?
For a while we thought that nofollow links were unimportant, but we have learned that neither Google nor Yahoo completely ignore the nofollow links. Even these seemingly uninteresting links can give your SEO a boost.