Search engine optimization is crucial to driving traffic to your website. How can you do this if you have no idea how your website is faring in the search process though? This is where Google Analytics can help you to get the data you need to improve your website’s appearance in search engines. Google is hands down the most popular search engine in the world and you need to leverage its power if you want your website to be successful. Google Analytics is a freely available software package that analyzes the traffic to your website.
When you are in business finding new leads and generating sales are the key to success. By using features of Google Analytics like Event Tracking, Goal Tracking, and Intelligence you can identify the search engines and the keywords that are helping to grow your business. By continuing to track the Google Analytics data over time you can identify how to improve the website and driving even more traffic in your website’s direction.
In addition to the Google Analytics tools there are also Google Webmaster Tools that allow you to cull even more data about your website. The tools allow you to see very specific data with regards to your websites visibility on Google. Using these tools correctly can help you to fix any problems that may be keeping Google from finding your site with the regularity it should.
You can also find out exactly which search queries are driving people to your site and then use those keywords and phrases to optimize your website. The Sitemaps feature allows you to let Google know what pages you feel are most important on your website. If you are not allowing Google Analytics to work for you now is the time to get started.